At the end of August 2024, Hypebeast, in collaboration with Italian brand Golden Goose, presents a special event — a group photography exhibition titled "A Visual Story of Chinese Hip-Hop" — at the UNiTN. creative space located at Rockbund, Shanghai. This event is widely regarded as the birth of Hip-Hop culture, and that day has since been recognized as Hip-Hop's birthday.

As visual designer, I designed the key visual of the brand event, exhibition posters in the interior space and invitation for media KOLs.

Project ownership and all related intellectual property rights belong to Hypebeast.