Designed a full suite of visual assets for the 2026 Reno16 smartphone launch campaign, including DIY stickers, DIY kit packaging, insert cards, beading accessories, and social media creative materials, released alongside the official product launch.

As Creative Director, I led the campaign’s creative concept and visual direction, establishing a cohesive design language across physical and digital touchpoints to create an engaging launch experience aligned with the Reno16 brand positioning and audience.

Project ownership and all related intellectual property rights belong to Hypebeast.