Salomon_Road to the Future

Hypebeast and Salomon jointly launched a special project titled “Road to the Future,” inviting four emerging Chinese brands — ATTEMPT, EMPTY BEHAVIOR, NULLUS, and RUIbuilt — to reinterpret the XT-Whisper as their creative canvas. At the recently concluded Spring/Summer 2026 Paris Men’s Fashion Week, we showcased these works for the first time at an offline showroom in Paris, allowing fashion enthusiasts and buyers from around the world to experience the unique charm of the four remade sneakers up close.

As visual designer, I created the visual key art, related visual materials, and digital promotional supplies for Salomon’s event in Paris.

Project ownership and all related intellectual property rights belong to Hypebeast.

Industry

Sports & Fashion

Client

Salomon

Service

Advertising & Brand Event

Date

Jul 2025

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