Saucony x HYPEBEAST

In this collaboration between Saucony and Hypebeast, a series of key visual poster and an online promotional short video were created for Saucony's new Kinvara 4 Re series.

As visual designer, I created the visual concept based on the theme of "Silver Star Launching" drawing inspiration from retro 1980s moon landing posters. Centered around Saucony product, the design tells a story through imagery of the Kinvara launching like a spaceship into space.

Industry

Sports & Fashion

Client

Saucony

Service

Digital Advertising

Date

Mar 2024

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