In this collaboration between Saucony and Hypebeast, a series of key visual poster and an online promotional short video were created for Saucony's new Kinvara 4 Re series. Amid the trend of reviving 2010s running shoes, the Kinvara 4’s intricate upper and layered sole have been rediscovered for their fashion appeal. The retro-inspired design from the Originals line offers K4 more styling possibilities. Therefore, this visual concept is also based on the theme of "Silver Star Launching" drawing inspiration from retro 1980s moon landing posters. Centered around Saucony product, the design tells a story through imagery of the Kinvara launching like a spaceship into space.