Saucony x HYPEBEAST
In this collaboration between Saucony and Hypebeast, a series of key visual poster and an online promotional short video were created for Saucony's new Kinvara 4 Re series.
As visual designer, I created the visual concept based on the theme of "Silver Star Launching" drawing inspiration from retro 1980s moon landing posters. Centered around Saucony product, the design tells a story through imagery of the Kinvara launching like a spaceship into space.
Industry
Sports & Fashion
Client
Saucony
Service
Digital Advertising
Date
Mar 2024





