Using apparel as a statement of identity and a continuation of street culture’s creative energy, Champion and Hypebeast—both witnesses to and participants in the evolution of street culture—have come together for a cultural co-creation project titled “Name Your Champion” in celebration of Hypebeast’s 20th anniversary.

As visual designer, I was responsible for creating the key visual, the co-branded hoodie design, and the packaging for this 20th anniversary collaboration. As an emblem with special significance in street culture, the hoodie once again serves as a vessel for authentic street spirit in this collaboration.